PROJECTS THAT MADE A DIFFERENCE
A deep dive into Legacy Business Group's most recent collaborations
Case Study #1:
Expanding a Telecom Provider into New Markets
The Issue:
A regional telecom company based in the Southeast wanted to grow its customer base in Arlington and McLean. They had solid products but struggled to cut through the noise of larger national competitors.
Our Approach:
Listen First – We sat down with their leadership to understand their challenges: low local awareness, underperforming ad spend, and a customer acquisition cost (CAC) that was eating into margins.
Plan Clearly – We mapped out a 90-day pilot focused on people-first outreach. The strategy combined neighborhood activations, community tabling, and messaging around affordability and reliability.
Execute Consistently – Our team ran 25+ in-person activations across both cities, engaging with 3,500+ potential customers.
Measure & Improve – Within 3 months, the campaign delivered:
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1,050 new customer sign-ups
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32% lower CAC compared to digital-only efforts
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18% increase in local brand recall
The Takeaway:
Real conversations outperformed traditional ads, driving sustainable growth.
Case Study #2:
Boosting Donations for a Nonprofit Campaign
The Issue:
A national nonprofit wanted to expand its donor base in Washington D.C. Their digital campaigns were generating clicks, but not meaningful contributions.
Our Approach:
Listen First – We learned their audience valued impact stories, not just statistics.
Plan Clearly – We designed a 60-day grassroots outreach campaign centered on in-person storytelling events and donor engagement drives.
Execute Consistently – Our team hosted 15 community activations, where volunteers shared real stories of impact. We also built a donor follow-up cadence to ensure new contributors felt connected.
Measure & Improve – The results in just two months:
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$185,000 raised in new donations
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600+ first-time donors added
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22% increase in donor retention compared to prior year
The Takeaway:
Donors don’t just want to hear about impact — they want to feel it. Experiential storytelling created lasting connections.
Case Study #3:
Expanding an Insurance Provider’s Local Reach
Problem:
A regional insurance company wanted to grow its customer base in Baltimore but struggled with customer trust and recognition against larger national competitors.
Our Approach:
Listen First – We identified their challenges: low brand recognition, customer skepticism about rates, and lack of community presence.
Plan Clearly – We developed a 120-day campaign that combined community-based events with personalized consultations. Messaging highlighted affordability, reliability, and local customer service.
Execute Consistently – Legacy’s team hosted 20+ activations, including neighborhood info sessions and business partnership events, connecting with 5,000+ potential customers.
Measure & Improve – Within 4 months, results included:
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1,250 new policyholders added
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Customer acquisition cost reduced by 30%
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Local brand awareness up 22%
The Takeaway:
By meeting customers where they are and building trust face-to-face, the insurer grew faster and stronger than through digital ads alone.
Growth Begins With "Hello"
Straightforward partnerships.
Measurable outcomes.